Keyword research for small businesses is different from that of larger organizations. Small businesses often don’t have the resources (time, bandwidth, budget) to devote to running a massive SEO campaign. But that doesn’t mean a small business can’t achieve excellent results from keyword research – you just have to find a smarter way to compete with the bigger players.
Keyword research is important for businesses of any size because it can tell you what people are searching for, rather than what you think they are searching for, allowing you to better connect with your customer base. Additionally, it will help you find the best terms you can be competitive on, despite fewer resources.
Below, we explain the four-step process to keyword research for small business and how you can build a strategy that gets the best results when you have limited resources.