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Combining The Strength Of Paid And Organic Social Media

Complete marketing strategies for social media are less concerned with paid versus organic social. Rather than that, they incorporate elements of these two options, creating a hybrid strategy.

As the reach of organic posts on social media platforms continues to decline, it’s becoming more and more essential to engage in paid social opportunities to reach a larger audience.

Unfortunately, trying to make an impact exclusively through organic reach is more of a pipe dream than a reality at this stage of social media existence. On Facebook, organic posts reach about 2 percent or less of followers, a figure that is slowly decreasing.

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