Social media strategy not working? I hear you. You're definitely not alone in your struggle to make social media marketing work for your business. So in this post, I'm going to explore the 3 reasons your social media strategy isn't working, along with some ideas around how you can re-ignite it.
The first reason your strategy isn’t working is because you don’t have smart goals.
In fact, your social media strategy doesn't have any goals at all. That means you can't measure your impact properly.
A close second to having no goals for your social media strategy is having the wrong goals. Your goals need to lead back to your big vision, which leads to the purpose of your social media posts.
But it's not just about having the right goals for your social media strategy. It's also about knowing the analytics to look at AND understanding them.